Case Studies

001

Promotion

Objective: Promoting latest blog post & gain organic reach with small audience of Expatriates.

Strategy: targeting French bloggers encouraging them to share the post.

Outcome: over 8,000 expats reached, 85% of that was pure organic promoting!

Client: FRENCH A LA CARTE PARIS

//sounusual.com/wp-content/uploads/2017/05/case-study-promotionFALC-post.jpg
//sounusual.com/wp-content/uploads/2017/05/Case-study-brand-awareness-going-viral-SU-post-viral.jpg
002

Brand awareness going viral

Objective: Build brand awareness - new business.

Strategy: Create a timely quote with potential to be shared.

Outcome: With a $10 budget, 52 shares and 46 new page likes in 24 hours.

Client: SO UNUSUAL (E COMMERCE STORE)

003

Brand awareness on a budget

Objective: Build brand awareness without advertising.

Strategy: create a fun quote for 500 followers with potential reach by new followers.

Outcome: organic reach of over 1100 people in 24 hours.

Client: FRENCH A LA CARTE PARIS

//sounusual.com/wp-content/uploads/2017/05/Case-study-brand-awareness-on-a-budgetFALC-post3.jpg
//sounusual.com/wp-content/uploads/2017/05/Case-study-brand-awareness-new-store-opening11-inch.png
004

Brand awareness, new store opening

Objective: Build brand awareness in a new location.

Strategy: capitalise on cult following of well regarded brand by reaching a new audience with Facebook and Instagram video advert.

Outcome: of approx 24,000 impressions, over 16,000 people reached.

Client: 11 INCH PIZZA

005

Blogging

Objective: Reinforce status as highly regarded French tutoring without advertising.

Strategy: Using exceptional google reviews, share to Facebook page. Potential to reach 200 followers.

Outcome: Over 1100 people engaged in under 24 hours.

Client: FRENCH A LA CARTE PARIS

//sounusual.com/wp-content/uploads/2017/05/Case-study-BloggingFALC-post2.jpg
//sounusual.com/wp-content/uploads/2017/05/Case-study-blog-polishing-conscious-menopause.jpg
006

Blog polishing

Objective: Turn new customers into fans. Turn existing customers into advocates.

Strategy: Using highly interesting content created by client. Polishing the client's content ensuring entertaining easy to read SEO maximised content.

Outcome: Over 488 new subscribers in 2 weeks .

Client: CONSCIOUS MENOPAUSE

007

Blogging

Objective: Build a fan base of highly niche audience, and increase SEO performance.

Strategy: Create entertaining blogs for niche audience, intersperse good keywords.

Outcome: 578% increase in SEO, 5 new clients booked in 7 days, potential revenue $6000. Investment $200 to write blog.

Client: FRENCH A LA CARTE PARIS

//sounusual.com/wp-content/uploads/2017/05/Case-study-blogging-FALC-BLOGpost.jpg
//sounusual.com/wp-content/uploads/2017/05/Moral-of-the-Story.jpg
008

Moral of the story

"You can't look at the competition and say you're going to do it better.

You have to look at the competition and say you're going to do it differently."

STEVE JOBS