What I do

Social Media Strategy : So Unusual- Living & Breathing Your Social Media Strategy

After relocating to Paris, I manage Digital Marketing for small businesses based in France and Australia. From writing entertaining, SEO maximised Blogs, Social Media Management to writing Marketing Plans.

I know how tough it is to get the best ROI for a small business, having previously run a small e commerce business. I get the best value for money maximising the digital space that I possibly can.

A well managed social media marketing plan is the most cost effective form of marketing out there today. The challenge for small businesses is lack of time and understanding how to achieve the most cost effective outcome. That's where I come in.

What Motivates Me?

I know how tough it is to get the best ROI for a small business, having previously run an e Commerce business. I get the best value for money maximising the digital space that I possibly can for my clients, as if it were my own business! To me, there is nothing more exciting than watching a blog or a post go viral. I’m obsessed with checking how a promotion is going, and continually tweaking ads and target audiences.

Who Am I?

How did a Melbourne girl who had no idea what the words “Social Media” meant, end up in Paris as a full time Social Media Expert?

3 years ago, I knew nothing about social media except liking a post in my Facebook feed. I started an eCommerce home décor business and discovered very quickly that I needed to find fans and followers in the Digital space. At the “University of Necessity” I studied and did multiple courses on all things social media related. I learnt how to write great blogs that helped improve my SEO ranking, and how best to maximise my limited (small business) budget.

Then a year ago, I moved from Melbourne to Paris. Whilst scouring Europe for different home décor, I helped a friend out in getting their social profiles going and completed Squared Online Digital Marketing Course. Pretty soon I realised I really enjoy all things social media related! Before you knew it, I put my home décor business to one side as word of mouth spread and took on many more new clients.

While gazing out the streets of Paris, I blog, and live and breathe all things Social Media related for French and Australian small businesses. I’m obsessed with checking how a promotion is going, and continually tweaking ads and target audiences. To me, there is nothing more exciting than watching a blog or a post go viral.

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Kerry Williams
Social Media Strategist